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Executive management

Marcus Lindqvist


Marcus Lindqvist assumed the role of CEO of Qliro Group in August 2016. Marcus previously served as Head of B2B Sweden & Products at Dustin. Prior to Dustin, he served as Country Manager for Sweden at Hewlett Packard’s PC division, as well as Channel Director for the Nordics at DELL. Marcus has an associate´s degree in business administration from FEI in Stockholm.

Shareholding (including closely associated persons): 466,979 shares.


Mathias Pedersen


Mathias Pedersen joined as CFO for Qliro Group in August 2016. Mathias previously served as Investment Director at Kinnevik AB. Prior to this he has, among other things, been CFO for East Capital Group, East Capital Explorer and ETAC. Mathias holds a Master of Science degree from Stockholm School of Economics and attended Program for Management Development at Harvard Business School.

Shareholding (including closely associated persons): 240,000 shares (held in pension insurance, endowment insurance or similar)




Kristoffer Väliharju


Kristoffer was appointed CEO of CDON in September 2018. He joined CDON as Chief Operating Officer and member of the CDON Executive Team in June 2017. Kristoffer has long experience in retail, most previously three years at Dustin, including sales manager for small and medium-sized companies in the Nordic region, and prior to that ten years at Dell, including Sales Manager Distribution in the Nordic region.

Shareholding (including closely associated persons): 12,240 shares.


Carolina Brandtman

CEO of Qliro Financial Services

Carolina Brandtman joined as CEO of Qliro Financial Services in December 2018. Carolina has long experience from GE Money Bank where she started her career in 1999. In 2012, she took on the role as General Manager for GE Money Bank Sweden. When the bank was acquired by Santander Consumer Bank, she was appointed Managing Director for the combined entities. Within GE Money Bank, she has held leading positions in companies under the supervision of Financial Supervisory Authorities in several countries. Carolina studied at the University of Örebro and Central Queensland University.

Shareholding (including closely associated persons): 11 415 shares.


Anna Ullman Sersé

CEO of Nelly

Anna Ullman Sersé joined as Head of Business Development for Qliro Group in December 2016 and was appointed Interim Head of Nelly in April 2018. She has been CEO of Nelly since October 2018. Anna most recently comes from the management consultancy firm Accenture Interactive where she was Nordic lead for Retail and Marketing & Content and has worked with most of the largest retailers in Sweden. Anna holds a Master of Law and a Master of Science in Business Administration from Stockholm University.

Shareholding (including closely associated persons): 53,767 shares.