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CDON.COM

CDON.COM is a leading Nordic online departement store

About CDON.COM

CDON Marketplace is the leading Nordic online department store with a broad offering of consumer electronics, mobile phones, books, games, films, sport and leisure goods, clothing, shoes, furnishings and toys.

CDON.COM is one of the most well-known brands in Nordic e-commerce with over 1.8 million customers. The recipe for success is a wide range, good service and low prices with a focus on Sweden, Norway, Denmark and Finland. Consumers turn to CDON.COM to purchase various products at the same site as well as to take advantage of competitive prices, easy payments and efficient delivery.

CDON.COM sells products from its own warehouse and welcomes external merchants to sell their products through the site. The marketplace is appreciated by consumers and is an effective sales channel for external merchants. CDON Marketplace is the leading online Nordic marketplace with over 1,500 affiliated merchants.

History
CDON.COM was launched in 1999 and is a pioneer in Nordic e-commerce. From initially selling media products, the offering has been broadened and today includes everything from consumer electronics to sport and leisure articles, clothing, shoes and toys. This is driven by external merchants who have sold goods at CDON since 2013. The success of this business laid the foundation for Qliro Group today.

Business model
The business model is supported by two pillars. Since its inception in 1999, the company has purchased products in its own inventory, which it then sold mainly to consumers. These products are mostly purchased from well-known brands and suppliers. The external merchants pay a commission based on their sales at CDON.COM. The marketplace model offers the opportunity to grow without building own inventory, which reduces capital requirements.

Globally, marketplaces have a very strong position in e-commerce. In the Nordics, marketplaces still have a smaller market share than in other countries. The marketplace is an attractive model for buying and selling online. Consumers appreciate being able to buy multiple items and compare prices at the same place. At the same time, online merchants benefit from the traffic and services generated by the marketplace. E-commerce in the Nordic region is expected to grow significantly over the next few years. The marketplace could take advantage of this growth.

Financial targets
CDON Marketplace financial targets:
• Achieve a growth rate in external gross merchandize value above 20 percent per year
• Achieve an operating margin before depreciation and amortization above 3 percent of net sales per year

Next step
CDON Marketplace will continue its transformation from own sales to boosting sales for external merchants. The focus is on connecting e-merchants who have strong positions in their respective categories. It is important to combine sales from external merchants with own sales to optimize the
product range and drive traffic. CDON Marketplace has entered a new phase where investments in technology, logistics and branding facilitate increased efficiency. The organization will not grow from the current level.

To CDON

Head of CDON.COM: Kristoffer Väliharju

Business The largest online department store in the Nordics

Range Electronics, media, sports, outdoor, clothes, shoes, toys and more

Geography Sweden, Norway, Denmark, Finland and the rest of Europe

Office Malmö

Started 1999

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